Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• The San Diego LGBT Community Center – Winning Contract For LGBTQ Community Needs Assessment Services To California’s San Diego County Public Health Services, 2024
• The Boston Consulting Group, Inc. – Winning Proposal & Contract For Public Health Agency Analysis Services To South Carolina Department Of Administration, 2024
• Can They Find You Now?
• Consumer Experience As Growth Strategy
• Making The Pick On New Services  
• How To Do ‘Same Day Access’ Right: The Diversus Health Case Study
• TBD Solutions, Inc. – Winning Proposal & Contract For 988 Suicide Prevention Hotline Services To Kansas Department For Aging & Disability Services, 2024
• From Market & Financial Feasibility To Reality: Best Practice Service Line Research & Development
• Ten Options For Funding Innovation & Infrastructure
• The First Law Of Service Line Development: Speed Matters
• The Changing Health Plan Perspective
• Are You Resilient? Assessing Your Organization’s Change Readiness
• North Dakota Awards Suicide & Crisis Lifeline 988 Evaluator Services Contract To TriWest Group, LLC
• The OPEN MINDS Framework For Financial Sustainability—Building The Organizational Resilience To Navigate Change
• Mastering Web Design For Engagement, Referrals, & Success — An OPEN MINDS ‘How To’ Workshop

Texas To Expand Community-Based Child Welfare To Four New Catchment Areas

This presentation took place at The 2023 OPEN MINDS Technology & Analytics Institute. Nicole Garris, Executive Vice President, and Rob Hickernell, Senior Associate at OPEN MINDS discussed how to identify your brand personality and website design, create content that is engaging and top-notch, and make website navigation quick and seamless. Read

• California’s San Diego County Awards LGBTQ Community Needs Assessment Services Contract To The San Diego LGBT Community Center
• Nebraska Rejects All Proposals For 988 Suicide Prevention Lifeline Marketing & Campaign Services Contract
• How To Analyze National & Local Environmental Trends: Identifying The Implications For Strategy
• Diversification With Braided Funding
• Taking Something Great On The Road