Privatization, consolidation and competitive bidding
of behavioral health, MR/DD and children’s services
have resulted in serious threats, as well as
tremendous opportunities for behavioral health and
social services organizations. This rapidly changing
environment demands an understanding of customers,
competitors, market opportunity, and how to
successfully compete. Many behavioral health and
social services organizations for the first time
find themselves in competition with national
for-profit companies, former colleagues, out-of-area
providers, and in some cases current funding agents,
such as county mental health agencies. In order to
analyze and capitalize on these threats and
opportunities, behavioral health and social service
executives need to employ traditional marketing
disciplines that were not previously required to
manage their organizations, such as:
Market analysis
Marketing
planning
Product
development
Target pricing
Promotion
These same
organizations also have a need to generate funding
from new and more flexible sources. In order to be
successful, behavioral health and social services
executives require a development strategy and
tactics that increase foundation grants and donor
contributions through effectively orchestrated
public relations and charitable giving programs.
OPEN MINDS
marketing, sales & development consulting are
designed to assist behavioral health and social
service organizations to rapidly analyze and to
successfully respond to changing market conditions.
Our marketing strategy & marketing management
consulting engagements have included:
